IECA

Boosting IECA’s visibility with 50K monthly organic visitors

ECA, a global leader in independent educational consulting, needed a digital platform that reflected its authority, credibility, and security. I designed and developed a user‑friendly website with a secure member directory, applied targeted SEO and PPC work, and raised performance to more than 50,000 monthly organic visits, producing an 18 percent increase in leads.

About IECA

The Independent Educational Consultants Association (IECA), founded in 1976 near Washington, D.C., is a leading authority in ethical and professional educational consulting. It supports families through expert consultants, training, and resources built on strong moral standards. Even with a respected reputation, IECA’s digital presence fell behind. I created a secure, user‑friendly website with an improved consultant directory, higher search visibility, and more substantial traffic. The new platform reinforced IECA’s authority and made it easier for families around the world to reach its members.

The challenge

Before working with me, IECA faced major online obstacles that limited its reach. The website lacked usability and failed to make a strong first impression for families searching for consulting support.

The member directory, one of their most important assets, was challenging to use, lacked adequate security, and frustrated parents and students seeking trusted consultants. Their online visibility stayed low, with weak search traction that pushed families toward competitors.

With weak SEO, no structured content, and an unreliable lead pipeline, IECA’s digital credibility fell short of its respected offline reputation. The absence of social and PPC campaigns narrowed their ability to reach broader audiences.

IECA needed a secure, accessible, and impactful online presence that would drive steady traffic, generate leads, and reinforce its position as a global leader.

Services Used: Website Redesign, Development, SEO, PPC, Lead Generation

Esteemed digital marketing solutions

I delivered a full digital transformation for IECA. The redesign focused on a professional, secure, and user‑friendly website that highlighted the organization’s credibility and leadership. I built a new member directory with advanced security to help families easily find trusted consultants. I applied an SEO‑driven content plan, paired with PPC and social campaigns, to increase visibility, improve rankings, and increase lead volume.

Key steps included

A custom-designed website raised their industry image
Lean plugin usage lifted load speeds and uptime
Managed hosting produced 100 percent uptime and strong performance

For IECA, we put together a robust digital strategy that included:

Expertise and reliability showcased through design
Secure, streamlined member directory
SEO-driven strategy with 750+ first-page ranked keywords
PPC campaigns boosting immediate visibility
50K monthly organic visitors within six months
18% increase in lead generation
Enhanced usability for parents and students

STRENGTH IN NUMBERS

Business impact

By creating a user‑focused, secure, and authoritative platform, I helped IECA strengthen its role as a leading voice in independent educational consulting. With a modern website, a trusted and easy‑to‑use member directory, and an SEO‑PPC strategy that expanded reach, IECA gained strong growth in visibility, traffic, and qualified leads.

750+

Keywords ranked in the first page of Google through SEO and content strategies.

50K+

Monthly organic visitors gained within six months, dramatically boosting awareness.

18%

Increase in leads generated by families and students searching for educational consultants.