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Host Duplex faced a significant problem when their redesigned website conflicted with their core value of speed. The polished layout was built on a bulky theme that pushed load times past 8 seconds, damaging trust in their position as a premium hosting provider.
Performance issues grew as the site needed features such as chat widgets, tracking tools, and user interactions, which could slow it further if handled poorly.
The fix required a comprehensive performance audit, removing inefficiencies while preserving the design and usability. Host Duplex needed a site that matched their brand promise by delivering an experience as fast and reliable as their hosting services.