TAYSAD

Enhancing TAYSAD’s digital hub with security and usability

TAYSAD, Turkey’s leading automotive supplier association, needed a secure platform that simplified user access and supported confidential member communication. Through intuitive design, strong security, and careful optimization, I increased engagement and organic traffic while supporting smooth collaboration.

About TAYSAD

Founded in 1978, TAYSAD represents more than 490 members who contribute a major share of Turkey’s automotive production and exports. As a key non‑governmental body, it guides strategies that support sustainable growth, strengthen global competitiveness, and work with both government and international partners. Positioned as a “Reference Institution,” TAYSAD aimed to be a digital hub that reflects authority, credibility, and inclusivity. With members at different levels of digital ability, the platform needed a modern, user-friendly, and secure architecture that communicates clearly and supports collaboration across the industry.

The challenge

Before working with me, TAYSAD faced digital obstacles that limited communication and engagement. The website didn’t support the wide range of member skill levels, and unclear navigation reduced overall usability.

The backend lacked strong protection for member institutions, leaving sensitive communication exposed and weakening trust. The site also suffered from slow performance, limited room for growth, and weak visibility, which prevented it from serving as an effective industry hub.

TAYSAD needed a secure, intuitive, scalable platform that reflected its leadership in Turkey’s automotive supply sector and supported international collaboration.

Services Used: Web Design, Web Development

Esteemed digital marketing solutions

I designed and developed a user‑focused digital platform aligned with TAYSAD’s goals for accessibility, communication, and security. I created an intuitive layout that accommodated varying levels of technical familiarity and maintained consistent functionality across devices. I implemented robust backend security to keep member communications safe and built the system for high performance, reliability, and easy scalability.

Key steps included—

A custom-designed website strengthened the modern industry image
Optimized plugin usage improved load speeds and uptime
Managed hosting supported consistent performance
A secure backend protected confidential member interactions
An intuitive layout supported diverse digital proficiency levels

For TAYSAD, we put together a robust digital strategy that included:

Intuitive, modern design for diverse users
Secure backend communication for members
Advanced encryption and security layers
Centralized hub for industry collaboration
Optimized load times driving smooth user flows
Scalable architecture supporting long-term growth
Custom Website

STRENGTH IN NUMBERS

Business impact

The improved user experience, strengthened security framework, and performance-focused upgrades turned TAYSAD’s new platform into a reliable hub for its 490+ member institutions. Engagement climbed, organic reach grew by 160%, users enjoyed faster load times, and session durations increased — showing clear gains in trust and collaboration across the network.

40s

Increased average session duration by 40 seconds, boosting engagement and content interaction.

80%

Improved page load time by 80%, creating a faster and more accessible user experience.

160%

Achieved a 160% growth in new users from organic traffic, expanding digital reach and visibility.